AVITO OFFICES | Kanza Ben Cherif

Avito.ma, the leading online classifieds platform in Morocco, previously called Bikhir.ma, commissioned, once again Identity Design, for their brand new workplace, to reinvigorate their team and have a new vibrant environment.
The office was already occupying one floor of the « Bab Abdelaziz Forum » in Casablanca.

Identity Design was called upon to create a fresh new look, yet in continuation of the concept developed for Bikhir.ma, that was colorful, fun and reflective of the Avito unusual corporate identity.
The concept nicknamed « into the wild » consisted in mingling a wilderness state with a super high-tech facility.
This motto defined the interior design with the inevitable log shakes; the graphic design through laser-cutted wood panels and vinyl films or full height wallpapers representing animals in their natural habitat; as well as the signage design with the « HAKUNA MATATA » neon lettrage in arabic characters.
The acoustic walls and ceilings as well as the natural look finishes participated in creating a tight intimate open space in this large floor plan where each staff member can invent its own creative wild world.