Voguelian - Wuhan | Area-17 Architecture & Interiors

The idea of jewelry inspired Voguelian boutique’s concept. The whole environment is metaphorically surrounded by a wrapping bracelet, from which products on display hang like fancy charms. Fitting rooms and the cashier area remind of precious jewelry boxes, elegant and enveloping. Sophisticated weaves and geometry typical of jewelry design transform into wall decorations, display units, hanging systems, and light partitions. The choice of materials and finishes reinforces the metaphor: a warm and shiny soft gold shade applies to metal elements and beautifully contrasts with feminine, delicate beige nuances of soft leathers and fabrics. The atmosphere evokes Voguelian woman’s personality, gentle, resolute, and consciously feminine. Paolo Giannelli as Studio63 Architecture+Design's design consultant. All rights owned by Studio63 Architecture+Design.