ALBUM | SET Architects

SET Architects signsALBUM “Bff016”, a temporary installation for Florimduring the Fuorisalone 2016ALBUM “Bff016” has been declared the winning proposal of Exhib-it!, a competition promoted by Florim4Architects.It will be on display during the Milanese Design Week inside the central flagship store of Florim,a world leader in ceramics.

The proposal was awarded by a jury comprised of Odoardo Fioravanti (industrial designer), Ippolito Pestellini Laparelli (OMA/AMO), and Amelia Valletta (Domus Academy) (among othermembers). The installation consists of photographs of the Azerbaijan Pavillion of EXPO 2015, which was realized with ceramic products of Florim.ALBUM “Bff016” is an essentialobjectcomposed by two elements: a steel free-standing structure, which can be infinitely reproduced, and juta black cloth,which isdurable and biodegradable. The steel frame is based on modular elements that areeasy to assemble thanks to a bolt-less system that allowsmaximum flexibility. The juta cloth wraps the structuredelineatingfive distinct exhibition areas;ten photographs are distributed among these spaces.The black clothgives rise toachequered pattern, which consists of amodular grid of 1square-meterspaces. Thus, the cloth servesnot just as adiscreet backgroundfor the photographsbut also as atool to highlight the value of the images. ALBUM “Bff016” is much more than a simple showcase:it does not impose itself on the content but gives it value and conveys it with great elegance.The installation, which is located in the vicinity of the flagship store’s windows, stimulates and attracts visitors allowing for a fluid circulation within the exhibition space. The wings created by the steel free-standing structure and the juta clothgenerate diverse paths and ways to interact with the space. The spotlight points at the concept of art fruition.