The Premium House

International exhibition Porcelanosa Vila-real / Spain / 2016

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A 900m2 exhibition room is organised in different zones that display the wide range of materials and complements of the brand. A 170m2 area is set aside for reproducing a dwelling using these materials: the Premium House.



A sequence of boxes of different sizes that are attached and moved across. The boxes open
to one side and close to the opposite side in order to show or hide their content. These different
boxes slide on each other while being however internally connected. The different uses inside
are visually independent but there is still a continuity between them. The lower boxes host the
more private uses of the dwelling, such as the bedroom, the dressing room and the bathroom,
while the higher ones host the more public uses, such as the living room, the dining room and
the kitchen.



MATERIALS
Each prismatic space is defined by a monochrome range of colours and an exclusive
combination of materials. A lengthwise promenade through the different spaces starts in the
darker tones and gradually goes to brighter tones. Fine wood, natural stone and mosaics of
wood, stone or metal are the material elements that are combined in different proportions to
define each space.



LIGHT
An indirect linear light covers the vertical surfaces, highlighting the qualities of the materials,
and it is combined with spotlights that emphasise some particular elements. A backlit
background with an image of a forest in autumn surrounds the set and provides a natural
context for the dwelling.

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    A 900m2 exhibition room is organised in different zones that display the wide range of materials and complements of the brand. A 170m2 area is set aside for reproducing a dwelling using these materials: the Premium House. A sequence of boxes of different sizes that are attached and moved across. The boxes opento one side and close to the opposite side in order to show or hide their content. These differentboxes slide on each other while being however internally connected. The...

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