Exhibition Space | DRAFTARCH

DRAFTARCH was commissioned to redefine the overall corporate image of a manufacturing company and since the beginning the briefing was set with a consistent focus on the sustainability of the renewal strategy. This affected both the environmental impact of the interventions and the composition language of the design. This reflects in the reuse of discarded timber profiles blended with the Sino-Italian technical and aesthetic vocation of the company.

The first space was set up at Fenestration China 2015 fair in Shanghai. The design strategy was set from the be­ginning with these main targets:

- Represent at the best the double expertise of the company, Italian and Chinese

- Use windows manufacturing materials as much as possible

- Enhance the product features and explain them through the design of the space

- Introduce along the exhibition path an example production line

The design strategy generates from these needs and proposes four themes that feature the space:

- STORIA that represents the growth of the compa­ny from its foundation until today

- MATERIA that shows raw and finished materials that are used in the manufacturing process

- TECNICA where people can experience the tech­nology applied in the products

- PROGETTO that exhibits the final product in differ­ent applications

The spatial organization of the exhibition area has been defined starting from these themes and aim­ing to create a series of spaces related and intercon­nected, visually and physically.

From a spatial point of view the booth is defined by 2 horizontal surfaces, the ceiling and the floor, with­in which are placed the display and meeting room volumes.

The space is organized starting from the reception area, from where the production line is visible on the back. As soon as people enter they can under­stand the history of the company - storia - and ex­perience the products - progetto and materia. The meeting rooms’ volume divides the exhibition area from the production line show - tecnica. At the end of the booth the space opens up again where mate­rials, products and production line are all exhibited interconnected.

From a sustainability point of view, both economic and environmental, we decided to work with reused bronze and wood coming from the left-overs of the production line. The structure is then made of metal profiles for two main reasons: on one hand to opti­mize the process of prefabrication and installation and, on the other hand, to re-use the same struc­ture for future exhibitions.