Urban Culture | A Factory filled with Street Art

Rome / Italy / 2010

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2 Love 630 Visits Published

Proposal Idea. First design guideline took life while designing a proposal idea for the renovation plan of a factory (manufacturing furniture for kitchen) located in Rome, in a degraded suburb of the east-south periphery. The Master Plan Idea provided a process of renovation at the entire industrial site, involving both indoors and outdoors. Operating at urban regeneration, core of the proposal was to strive on filling with contemporary art this desolate district.


To start: the industrial site being covered with a touch of bio-artistic glamour. "... We use natural materials, and the renovation is complemented by vegetal walls and vegetative roof gardens that operate to regenerate a new platform open to the public: a nice place where taste fresh food, also surrounded by vegetal artworks placed into horticultural terraces and gardens..."


In the meaning, the architectural project supports its artistic cultural program and provides venues for expositions, as well residencies for international artists.


The idea has been issued with a business purpose which goal was to expand the company production worldwide. On the direction, the business plan finds in the corporate art foundation an ideal partner.  Furthermore, the artist's residences conjugates style and contemporary design.


Stefania Brugnaletti has established the design idea as a result of various journeys spent in Europe. In particular, inspired by the renovations and transforamtion of factories and industrial site transformed into private art foudations. Therefore, covering different cultures and reflecting European influences, undertaken by travelling between Italy, France, Germany and Russia.


Also - consequence of this creative process - the factory filled by art plays an important role for professional activities placed between different assessments of culture, and promotes Italian design creativity abroad (architecture, art, design and fashion).


Exploiting the fields of Urban Art and involving projects for sustainable solutions, this is just one of a continuing series which can be launched to improve new economic policies.


Unrealised proposal

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    Proposal Idea. First design guideline took life while designing a proposal idea for the renovation plan of a factory (manufacturing furniture for kitchen) located in Rome, in a degraded suburb of the east-south periphery. The Master Plan Idea provided a process of renovation at the entire industrial site, involving both indoors and outdoors. Operating at urban regeneration, core of the proposal was to strive on filling with contemporary art this desolate district. To start: the industrial site...

    Project details
    • Year 2010
    • Client Private
    • Status Unrealised proposals
    • Type Parks, Public Gardens / Urban Furniture / Adaptive reuse of industrial sites / Industrial facilities / Multi-purpose Cultural Centres / Conference Centres / Exhibition Design / Interior Design / Art Galleries / Exhibitions /Installations / Urban Renewal / Recovery of industrial buildings / Art studios/workshops / Furniture design / self-production design / Building Recovery and Renewal
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