The Porsche Museum

Stuttgart / Germany / 2009

28
28 Love 10,278 Visits Published
The central draft concept was the translation of the versatile and vivid brand into the language of architecture. The museum features those specific conditions which the Porsche brand conveys both spatially and sensually to visitors. Drive and speed, statics and logjams can be experienced both in the building’s configuration as well as through the spatial medium. The museum is an open, clearly defined place which incorporates all brand specific qualities. Here, speed and passion find their spatial equivalents and can be impressively retraced in the sensual experience. Experience and the opportunity to experience were the primary design parameters through respective spatial allocations in the basic architectural concept. The seeming dichotomy of the architectural shape is the appropriate answer to the building’s function and the exceptional position of its exhibits. The museum’s conceptual design demonstrates our perception of buildings as interactive organisms, as communicating part of a whole. The consistent interaction between the building and its environment is conceived as a quality, as is a functional and practical utilisable space. The specific characteristics of the spatially definable environment are conceived as a landscape or urban landscape, its interpretation as the corporate approach. The Porsche museum is designed as a dynamically formed, monolithic structure, seemingly detached from the entry level’s folded topography. Its reflective soffit absorbs the architectural landscape below and atmospherically increases the space between base and exhibition area. Thus this architectural gesture underlines the duality of experience and opportunity to experience on which the structural design is based. [IT] Il nuovo edificio appare come un corpo monolitico bianco che, poggiando su soli tre supporti, sembra sospeso nell’aria. All’interno trova spazio un’area espositiva di 5600 metri quadrati, con 80 vetture storiche ed oltre 200 oggetti legati alla storia della società. L’edificio ospita inoltre ampie sale conferenza, una spettacolare roof terrace, un’area shopping e l’esclusivo ristorante “Christophorus” integrato nell’area espositiva. “L’architettura non dovrebbe essere concepita solamente come l’aggiunta di un altro edificio ma dovrebbe avere un effetto sul corpo e sulla mente delle persone. Questo museo intende rendere l’universo Porsche una realtà tangibile per tutti”. “Il nuovo Museo creerà un spazio che sarà espressione architettonica della forza interiore, dell’alta qualità di standard produttivo e al tempo stesso della vitalità dell’azienda Porsche. Conoscenza, credibilità e capacità di scelta sono parti della filosofia come coraggio, entusiasmo, forza e indipendenza. Ogni idea è percepita come un’opportunità di cogliere nuove sfide, raggiungere nuove frontiere e al tempo stesso rimanere fedeli a sé stessi”. Diventato realtà, il nuovo museo ospita oggi un ampio spazio centrale in cui si sposano tradizione, storia e know-how scientifico allo scopo di rendere accessibili al pubblico le conoscenze meccaniche e la storia della casa automobilistica Porsche. Al centro di questo spazio è accolta l’area espositiva.
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    The central draft concept was the translation of the versatile and vivid brand into the language of architecture. The museum features those specific conditions which the Porsche brand conveys both spatially and sensually to visitors. Drive and speed, statics and logjams can be experienced both in the building’s configuration as well as through the spatial medium. The museum is an open, clearly defined place which incorporates all brand specific qualities. Here, speed and passion find their...

    Project details
    • Year 2009
    • Work started in 2007
    • Work finished in 2009
    • Client Porsche
    • Status Completed works
    • Type Museums
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