So Phone Retail Kiosk | Joanne Scott

So Phone is a brand new business selling mobile phone accessories and repairing phones. The business wanted to stand apart from it's competitors with a more premium look and feel to compliment their premium service and quality. 

Billy Hoo Studio looked after everything from the initial corporate identity design, preparing the brief and engaging a graphic designer to design the logo right through to the store design, product portfolio selection, website design and merchandising.

It was identified that So Phone had two main target markets that were, tradies and females aged 16 - 24. It was pretty challenging to appeal to both markets! The design was therefore based around an 'urban' theme. We had originally wanted to use a brick facade on the service counter but settled on rust due to a very tight time frame and unstuitable facade options available locally. I think, ultimately, I prefer the rust. The perforated metal detail provided another masculine touch while the merchandising is disctinctly feminine. Do you think we got the balance right?