Hotel des Cures Marines | Studio Jean-Philippe Nuel

In the heyday of the first seaside resorts, fully clad women in lace-up boots enjoyed the white sands and courageously donned dark leotards to bathe in the sea on the Côte Fleurie in Normandy. Aristocrats and bourgeois high society flocked to Deauville and Trouville, the two prestigious seaside resorts located on either side of the La Touques River. Rivals in chicness and elegance, each resort built a seafront casino under the blue-grey Normandy sky and that ended up being inaugurated in the same year, 1912. Trouville, nicknamed ‘queen of beaches’ for the unique quality of its fine, pebble-free sand, called upon architect Alexandre Durville. It was he who built the Dieppe casino that was much admired for its oriental style, typical of the seaside resort architecture that was all the rage at the time. Trouville’s monumental casino building (6500 m2) was constructed in just fourteen months, and boasted such splendid, luxurious interiors that it was hailed as the grandest, vastest and most sumptuous casino in France. One area of the building was devoted to “hot baths”, the term used at the time to refer to early forms of thalassotherapy. The Paris elite took up quarters there, but time passed and the magnificent building became the city’s museum from the summer of 1937 to 1956. The Société des Cures Marines de Trouville-sur-Mer then set up in the building in 1959. This spa treatment institution recognized for its 40 years of health benefits changed ownership in 1998. However, given the sheer magnitude of the renovations required to ensure compliance, Les Cures Marines was forced to close a year later. The Sleeping Beauty has now awakened. 

Drawing on the tradition of turn-of-the-century palace hotels, Les Cures Marines has been reborn through the magic of a restoration and design project nurtured by Les Monuments Historiques (France’s listed properties authority) and the expertise of Accor group’s brands MGallery and Thalassa Sea & Spa. With the consent of the city of Trouville-sur-Mer, Cofinance SAS group, the establishment’s majority shareholder, chose Accor to breathe new life into this legendary property whose neo-classical façade is now restored to its original immaculate luster.

Achieving excellence with the combined expertise of two brands
• Each establishment in the “MGallery Collection of unique hotels by Accor” is defined by its distinctive personality. Each hotel has a particular story to tell so that every guest lives a different experience. The collection embraces three distinct atmospheres: 
Heritage hotels are filled with history; Signature hotels reflect an aesthetic universe influenced by the signature of a celebrity who inspired their style and design; and Serenity hotels are hidden treasures devoted to nature and relaxation by the sea, in the countryside, the mountains or in an urban “oasis.”
• Thalassa Sea & Spa is a reference in thalassotherapy and wellness and is proud to offer the best marine treatments combined with the benefits of spa therapy.
Benefitting from its enchanting marine climate, each Thalassa Sea & Spa destination offers expert treatments with the promise of regeneration, deep revitalization and lessons in how to take care of oneself in a comprehensive approach that combines treatments, sport activities and nutrition. In short, all the benefits of the sea in a universe that inspires dreams and relaxation.

The renaissance of a seaside legend
Situated on one of Normandy’s most beautiful beaches, the Hotel des Cures Marines has reclaimed its magical aura after a subtle and elegant transformation that was entrusted to interior designer Jean-Philippe Nuel. The atmosphere is enchanting and the place is once again infused with emotion. It is as if the fashion of seaside holidays initiated by the French or British aristocracy had announced its grand return. Facing the sea, the building built in 1903 has been restored to its former splendor. Now, within two hours of Paris, guests can once again enjoy the peace and tranquility of a break in an ageless setting. Interior designer Jean-Philippe Nuel captures the souls of the old buildings he restores. For this project he chose as his theme the slightly antiquated atmosphere of the first seaside resorts. He has a great love for places that tell a story and recently renovated the Piscine Molitor (MGallery), an art deco masterpiece in Paris. Under his touch, the legacy of the past becomes the heritage of the future.