Chocolat du Jour

São Paulo / Brazil

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Chocolat du Jour is one of the few brazilian brands that are recognized in the luxury market, that is why it was a big challenge to update the stores concept without keeping it away from the identity consolidated by the other units.


We kept the sophistication and prestige through the materials used and highlighting the special products like the one that are made of cocoa from Pratigi city. Another artifice used was to explore the storytelling in the visual communication, besides to pattern the signage and all the graphics. Visual merchandising was redesigned to organize the categories, to create focal points, special displays and positioning the main product, the chocolate truffles, to the storefront.       

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    Chocolat du Jour is one of the few brazilian brands that are recognized in the luxury market, that is why it was a big challenge to update the stores concept without keeping it away from the identity consolidated by the other units. We kept the sophistication and prestige through the materials used and highlighting the special products like the one that are made of cocoa from Pratigi city. Another artifice used was to explore the storytelling in the visual communication, besides to pattern the...

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