Outside the box | De-Signum

"Outside the box" by Lorenzo Longo and De-Signum studio is designed for one of the best known Made in Italy icons and one of the world renowned beverage companies.It’s a charming mix of extremely light and sensitive volumes and arrangements, following a rigorous and minimalist style, based on concentric elements and sharp edges.A rectangular red-ruby transparent shape,recalling the distinctive “Campari Red”, gracefully joins a volume in super light translucent polycarbonate, installed at a 45 degree angle.

Outside the Box is comparable to a contemporary piece of furniture or to an exclusive wall lamp, thanks to the  attentive and accurate material research process and the development in the lighting system which characterise Lorenzo Longo's design, a tested method, turning out, this time, into an essential totem, whose invisible lighting source lets the Campari logo float on a liquid surface.