Juice Served Here | Bells & Whistles

Los Angeles-­ based design studio Bells & Whistles has announced completion of the flagship location of Juice Served Here, a cold-­‐pressed, organic juice chain that recently opened doors at 609 S. Lincoln Boulevard in Venice, CA.

This is the third site of the burgeoning brand designed by Bells & Whistles principals Barbara Rourke and Jason St. John, and at 1300 SF it boasts a much larger area than its West Hollywood and Pasadena predecessors, while flawlessly echoing the brand’s fresh and minimalist aesthetic.

Adapting the massive garage, formerly home to an auto-­‐mechanic, proved both tricky and exciting. “In complete contrast to the  challenges of working with the (760 s.f.) West Hollywood and (200 s.f.) Pasadena locations, our focus here was taking an expansive space and creating something functional and still intimate,” said St. John. Adds Rourke, "With that also came the luxury of adding additional seating, more of a retail/lifestyle element and incorporating new materials to change things up a bit, while staying true the brand DNA.”

The subtly-­‐evolved look begins with a flat-­‐black block façade juxtaposed with an open-­‐airiness
provided by an existing roll-up garage door, and a huge steel pivot door shaded by an architectural awning that replaced the original entryway.

In reaffirming the juice purveyor’s “Never Conventional” approach, a striking, geometric-­ patterned wall fashioned from clear-­‐treated maple spans the entire width of the interior space–a scaled-­‐up version of the brand’s signature element, it is a 3 dimentional iteration of a series of paintings by Rourke.

Proximity to Venice Beach inspired brightening the interior palate and materials, reflected in the custom designed furniture featuring sandy-­ hued alder stool and table tops resting on white steel bases. On the South wall, flat black paint frames a bold, multi-­cubby cabinet of clear-­ coated oak that houses the retail and lifestyle component.

The bar, constructed from cool, custom-­ cast concrete and topped with a Carrera marble countertop, introduces a new layer of texture and dimension, while a Stephen Kenn sofa located on the North wall adds warmth and softens the angular shapes.