Guinness Pubs

Corporate image study

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1 Love 600 Visits Published

Design competition for a new corporate image of Guinness pubs.


The customer asked the guide lines on how to give a new and more contemporary image to all the existing and new pubs. They wanted to evaluate ideas about a set of materials and light system together with a very characterising object able to identify Guinness personality and its smooth strongness at a first glance.


In this meta-project the first thing that has to be noted is the bar itself with his black guinness cup shape and the illuminated wall behind it. All the walls might be translucent as much as the existing space allow them to be. with soft lightning system and the warmness of wood colours spread all over the walls and floor

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    Design competition for a new corporate image of Guinness pubs. The customer asked the guide lines on how to give a new and more contemporary image to all the existing and new pubs. They wanted to evaluate ideas about a set of materials and light system together with a very characterising object able to identify Guinness personality and its smooth strongness at a first glance. In this meta-project the first thing that has to be noted is the bar itself with his black guinness cup shape and the...

    Project details
    • Year 2005
    • Status Completed works
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