Sasol | Paragon Group

Sasol is a large petro-chemical company that has grown exponentially over the last few decades. They currently occupy around 14 buildings in Rosebank, Johannesburg. They need to consolidate their activites. Paragon Architects won the commission to design the building and Paragon Interface, the interiors. Site work commenced in 2014 with completion due for October 2016. 

Their logo encapsulates their values and mores. Best described as: ‘[a] central sphere denotes stability, while the six rotating ‘business units’ suggest a force greater than the sum of its parts – strength through synergy.’ They further add: ‘At the same time as the new logo, a set of shared values and brand characteristics was launched to guide everyone on how best to live up to our brand promise.’ Paragon studied this distilled essence closely to interpret it as built form and the company structure was used as the departure point for the conceptual design of the building.