The bathroom’s Circus

| [email protected] 2015 | Frankfurt am Main / Germany / 2015

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1 Love 1,078 Visits Published

Organizing a massive sanitary ware and bathroom furniture exhibition in a small space needs a certain degree of confidence with the stage and a feel for the expectations of the audience. The designer finds himself in unstable balance directing a play with so many big characters within a limited plot. So some coup de theatre is necessary to keep the attention of the audience alive and reacting. For instance the solution is a palette of smooth colors - that wraps solid jagged geometries staging different families of products – in  contrast with the deep all-black background. The same fragmented geometries lead the guests through a simple and fluid path. And if still in need of orientating themself in such a demanding environment the visitors who look more carefully to the graphic motif of the stand wide back walls will discover there an abstract treatment of what results to be a map of the displays. As in a acrobatic jump from the floor to the ceiling, the geometries of these impressive graphic work have a last leap onto a 3D grid composition of neon light tubes floating all over the stand space. Like in any theatre worth of respect a higher balcony gifts the guests with a bird-eye view of the whole installation.


 


creative direction | paolo cesaretti

design team | paolo cesaretti | debora palmieri | manuela mottareale | rami boushdid


visual design | claudia astarita

contractor | la bottega


photo | alexandra repp


client | kale group


trade show | ISH 2015 Frankfurt D


area | 153 sqm

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    Organizing a massive sanitary ware and bathroom furniture exhibition in a small space needs a certain degree of confidence with the stage and a feel for the expectations of the audience. The designer finds himself in unstable balance directing a play with so many big characters within a limited plot. So some coup de theatre is necessary to keep the attention of the audience alive and reacting. For instance the solution is a palette of smooth colors - that wraps solid jagged geometries staging...

    Project details
    • Year 2015
    • Client Kale Group
    • Contractor La Bottega
    • Status Completed works
    • Type Trade Fair Centres / Pavilions / Exhibition Design / Exhibitions /Installations
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