Pearl Product Launch | Joanne Scott

Launch an exciting new range of products to a large national client and their customers. The cover image for the companies brochure was designed to highlight the ranges elegance and harmonious aesthetic. The range had a distinctive classical, yet modern feel to it and so we sought to emphasise this with the finishes chosen for the bathroom scene. Decorative pressed metal panelling was used from floor to ceiling on the walls and offset with the modern floating vanity and light fitting.

The launch also required the client's nationwide store network and customers to preview the range of products. The challenge of how to allow the maximum number of stores, which included stores in regional areas, was presented. To curtail this we presented the idea of inserting a display bathroom inside a 2 tonne truck and having it visit each of the stores.

The inside of the truck presented the product range in an insitu style. The lighting was soft and the palette remained reflective of the brochure cover which adorned the sides of the truck. The launch was a resounding success with all involved extremely impressed with the range.