Publicis Groupe

Transformable interactive office space Moscow / Russian Federation / 2014

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Publicis Groupe - French multinational advertising and communications holding company, the third largest in the world and first in Europe.
Publicis Groupe has worked in Russia since 1990 and is represented by media groups Starcom MediaVest Group Russia (agency Starcom and MediaVest), ZenithOptimedia Group Russia (and the agency Zenith Optimedia), mediabrandig and consulting platform VivaKi; creative agencies Leo Burnett, Publicis, Saatchi & Saatchi, as well as an internal department Re: Sources Russia.
Business Challenge: Create a central unifying space for all media groups, departments, and creative agencies holding, maintaining their identity and a sense of the whole.


Design Idea:
The design of this office to offer the most concise solution. Authors transformed logos and marks units lasting color and line around the office, using light wall as a visual identity for the planes and the organization of space.

Original solutions:
All Public uniting holding part is designed as an interactive office space - transformer. Depending on the purpose of the event, changing the color of light walls and columns, and change the size of the premises.
In the meeting and conference hall used transformable walls separating, if necessary, a large conference room into two rooms and four meeting rooms.

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    Publicis Groupe - French multinational advertising and communications holding company, the third largest in the world and first in Europe.Publicis Groupe has worked in Russia since 1990 and is represented by media groups Starcom MediaVest Group Russia (agency Starcom and MediaVest), ZenithOptimedia Group Russia (and the agency Zenith Optimedia), mediabrandig and consulting platform VivaKi; creative agencies Leo Burnett, Publicis, Saatchi & Saatchi, as well as an internal department Re:...

    Project details
    • Year 2014
    • Work started in 2014
    • Work finished in 2014
    • Main structure Mixed structure
    • Client Publicis Groupe
    • Contractor ATITOKA
    • Status Completed works
    • Type Offices/studios / Bars/Cafés / Interior Design / Lighting Design / Graphic Design / Advertising
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