Research & Design Center | LATITUDE

In large industry structures, the construction of the industrial building is based on logistic, distribution and volumetric requirements that are determined by the production.

It is one of the few building types whose value is measured more in terms of equipment assets than how it performs as social infrastructure.

Nowadays, the global competition has made the industrial building necessary to mark a visible difference from the competition. Since communication become much more importance than in the past when it comes to show the success or failure of a certain consumer commodity, the places and methods of production have become part of the circuit of the quality perceived by the users, thus contributing to orient the choices of the consumers.

In this case, the development of a research and design center in Hebei Province brings the issues of the creation of corporate philosophy, how to contributes to creativity process, and the design of the workers’ working and living conditions.

We designed eleven different buildings surrounded by an urban garden. This open space will have different activities areas with different densities: from a pure forest, to bicycle lines, and water canals.

Along with design, engineer, test, assemble, construct, advertise and exhibit, it would perhaps be more appropriate to speak of industrial multifunctional “campuses” that represent the essence and substance of a company as a human body.