Bio-Mediterraneum - Health, Beauty and Harmony

The concept of this Cluster is based upon the Mediterranean cuisine and the way of life in this
area, which is centered on participation and integration. The atmosphere in this Cluster aims to recreate the colors, tastes and aromas that are typical of the Mediterranean countries and cultures. Regione Siciliana is Official Partner of Expo Milano 2015 for the Bio-Mediterraneum Cluster. With the image of a typical Mediterranean town in mind, this Cluster was built with a large main central square from which four main structures stand proud, allowing the visitor to purchase and sample products and foods from this part of the world. The floor within the main square is made up of various shades of blue, giving the visitor the impression of the Mediterranean sea.

Cluster card
EXHIBITION CONTENT: II Università degli Studi di Napoli, Italy
SCIENTIFIC RESPONSIBLE AND PROJECT COORDINATOR: Cherubino
Gambardella
CONCEPT AND EXHIBITION LAYOUT: Cherubino Gambardella, Stefano
Guidarini, Camillo Magni, Lorenzo Capobianco
TOTAL AREA: 7.304 sqm
EXHIBITION AREA: 2.625 sqm
COMMON AREA: 4.350 sqm
EVENTS AREA: 486 sqm

The Cluster structure
The countries’ pavilions in this Cluster are united by the color blue, characteristic of the Mediterranean sea. At the center of the structure, the main attraction are traditional open kitchens that represent the classic image of this region. Here, visitors will find a selection of products typical of Mediterranean cuisine: olive oil, bread and various wines. In this area visitors have the opportunity to take part in food preparation classes and attend organized show cooking programs.

The central theme of this Cluster is visual storytelling, its main storyline being Mediterranean places and food. The three sub-categories of this story are pictures, literature and cinematographic history of the Mediterranean. Some of the structures from the architectural project will play a role in the show, including a number of supports that weave their way around the 21 columns of the square, guiding the audience through the three stories.

Stories of a civilization
The Mediterranean sea connects three main continents: Europe, Africa and Asia. The Mediterranean region is a melting pot of populations where histories, civilizations and natural landscapes have mixed together over time. Food has played a vital role in helping to preserve the uniqueness of this area and over many years a variety of food traditions have formed based on local resources such as wheat, olives and grapes.

In the Mediterranean area, a meal is seen not only as the action of eating food but as an essential aspect of social and cultural life. The main characteristic of the Mediterranean diet is taking the time to enjoy a meal around the table with several convivial rituals. This aspect of the Mediterranean diet seems to have survived for generations and is still a key part of modern day tradition and belief. People from the Mediterranean spend more time preparing and tasting their meals than anywhere else in the world. The Mediterranean diet is not only very beneficial for staying healthy but also guarantees the preservation of agricultural biodiversity. Mediterranean cultivation is fully inline with the criteria for sustainability.

COUNTRIES IN THE CLUSTER
Albania
Algeria
Egypt
Greece
Lebanon
Libya
Malta
Montenegro
San Marino
Serbia
Tunisia