Kuoni Madrid | Dreimeta

In the years 2007 and 2008 the old-established traditional Swiss tourist brand Kuoni under- went a complete relaunch. Due to their rela- tively radical commitment to a highly modern brand image it was necessary to reconceive the Kuoni travel stores in the major cities of the world. The design used for these flagship stores set an international benchmark in the travel sales business.

Our client: One of the leading travel agent worldwide

With over 100 years of corporate tradition Ku- oni is a worldwide synonym for high-quality travelling. The Swiss travel agent with its nu- merous branch office is present throughout the whole of Europe and, as one of the largest corporations on the international travel mar- ket, has set new benchmarks with its thorough brand relaunch.

Our task: Develop a design language for the flagship stores.

For the Madrid flagship store we developed a concept which was in line the large-scale shop window and the striking descending staircase.

Kuoni‘s design language has successfully been adapted in Madrid by individually combining artefacts which speak for travelling as well as having a Moorish-Spanish touch. The concierge desk in the entrance area was made of a stack of old overseas suitcases with a Kelim carpet ‘flying’ over it. The inspirational area ac- tually has two functions: up to 31 persons can be seated there which is great for events such as lectures; the alignment of consulting tables enables more flexibility, the advisor and the customer either sit across a corner or together at one side of the table.