GUBI Store | Gubi

"The new GUBI Store should be a architectural, dynamic and inspiring destination - a visual and sensuous universe that reflects our brand. Our own GUBI designs will of course be available in the store along with a carefully curated selection of objects. I really look forward to welcoming people to a place where the strong and simple modern classics meet with the eclectic and totally unexpected... of course always with respect for the heritage of the design. This will also be reflected in the store's visual identity and decor."

"The store is completed with a redesign and interpretation of the current GUBI logo - the very iconic fish, designed by my grandfather, Gudmund Olsen in 1973. It has been completely transformed and updated to signify these changes and new directions."

"We want the store to have its own life... a living, dynamic interior and exhibition. We are also going to have events. It is very important that the store is not only alive in the daytime but also at night... it could be book launches, product releases and tailored interior services, who knows..."

Jacob Gubi, CHIEF CREATIVE OFFICER