Uplift Water Kettle | Mark Naden

Anniversary eddition New York / United States / 1999

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After an exhaustive design process back in 1999 we launched the Uplift with OXO to much acclaim. 10 years later, our challenge was not to make water kettles in general work better, but to improve upon our own work and make our water kettle better. Part of our process is to keep improving out proudcts over time to make them work better and better for customers.


However, this was the first time the word "anniversary" was attached to a project, which is gratifying since it suggests real success for this product, having achieved a consistent market demand keeping it on sale for over 10 years.


Focusing on environmental concerns that have steadily risen over the intervening years, we improved the Uplift by removing all plastic and replacing the heat touch points with cork, a natural material with better heat dissipation properties than any manufactured material. The result works better than the original, and as with all our work, it looks as good as it works.

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    After an exhaustive design process back in 1999 we launched the Uplift with OXO to much acclaim. 10 years later, our challenge was not to make water kettles in general work better, but to improve upon our own work and make our water kettle better. Part of our process is to keep improving out proudcts over time to make them work better and better for customers. However, this was the first time the word "anniversary" was attached to a project, which is gratifying since...

    Project details
    • Year 1999
    • Work started in 1997
    • Work finished in 1999
    • Client OXO
    • Status Completed works
    • Type Product design
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