Biasa Shop Jakarta | Giovanni d'Ambrosio

Jakarta / Indonesia / 2007

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Realized in 2007, in Jakarta, in the Kemang district, the project of the Biasa Showroom is grafted onto a confined and long lot and it is developed on four floors. The first two floors are Boutique while the upper two floors are for the Art Gallery.
The main expressive point is the reinforced concrete staircase in the heart of the boutique. It is realized with a series of elements. These elements are profiles with a rectangular section  folding up following a G shape. They have been realized on site in reinforced concrete in different heights following the height of the steps. The upper part of the G profile is the step of the staircase, while the lower one becomes the exhibition of the shop.


It’s not a traditional staircase anymore. It follows this idea of mixing two different functions, the vertical connection and exhibition. Moreover this staircase is standalone by the structural point of view , because it is not connected to the wall, but each G element sustains itself.
The strenght of the staircase is doubled by a bronzed mirror wall, 23 meters long for a total of 125 square meters, which amplified the space and contains useful hidden wardrobes for the shop.
The Art gallery space is characterized by an open space with a mixing of materials like clear concrete, wood and terpal, a plastic and cheap material used in rice fields by the Indonesian farmers here applied in volumes hanged on ceiling to hide the main lighting of the staircase to these floors.

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    Realized in 2007, in Jakarta, in the Kemang district, the project of the Biasa Showroom is grafted onto a confined and long lot and it is developed on four floors. The first two floors are Boutique while the upper two floors are for the Art Gallery. The main expressive point is the reinforced concrete staircase in the heart of the boutique. It is realized with a series of elements. These elements are profiles with a rectangular section  folding up following a G shape. They have been...

    Project details
    • Year 2007
    • Work started in 2006
    • Work finished in 2007
    • Client Biasa Fashion Shop
    • Contractor Tunas Jaya Sanur
    • Status Completed works
    • Type Showrooms/Shops
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