The Juice Well | Jump Studios

The Juice Well, a new premium cold-pressed juice bar, has recently opened on Peter
St in Soho.
A joint venture between Joe Cross (of ‘Fat, Sick & Nearly Dead’ fame), and
restauranteur Will Ricker (the man behind E&O and La Bodega Negra amongst
others), The Juice Well is here to provide you with liquid sunshine all year round - to
harness the power of Mother Nature by flooding yourself with nutrients, so you feel
amazing.
Will Ricker, a self-confessed sugar addict discovered he was diabetic and, having
witnessed both Joe’s results and his wife’s constant super-food smoothie-ing to battle
her autoimmune disease, jumped on the juicing super-food bandwagon.
Will Ricker commented: “Juicing was a life changer, so this is personal for me. We are
on a mission to help Londoners get back to eating more fruit and vegetables. We
want to help people change their eating behaviour & redress the balance, lessening
their dependency on processed foods & fats. As a creative team Exposure and Jump
Studios were the right balance for the job.”
The Exposure Group was involved from inception, with brand identity and packaging
courtesy of Exposure New York, website from Exeat, and communications programme
from Three Sixty Communications.Jump Studios designed the physical space, where the ambition was to convey the
crafted and hand made approach of the produce, inspired by the maker movement of
which The Juice Well is a part.
Simon Jordan, managing director at Jump Studios commented: “We wanted the space
to clearly articulate the values inherent in the promise of the brand and to enlighten
and enrich people to the benefits of juicing. The space is designed to express the
quality and carefully crafted nature of the produce, combining a utilitarian but rich,
honest and natural palate of materials.”
Ben Bailey, managing director at Three Sixty Communications commented: “Joe is a
global juicing icon and Will a top London restaurateur. Between them they have
created a concept is already proving a hit and we can’t wait to see it roll out across
the country.”