Mercedes-Benz Fashion Week

Technological couture! New York / United States / 2014

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In celebration of the all-new S63 AMG Coupe, Mercedes-Benz partnered with fashion-tech pioneer CuteCircuit to showcase the intersection of fashion, luxury and technology. This season’s Mercedes-Benz display in the main lobby of Mercedes-Benz Fashion Week was fashioning the road to the future and providing a visual platform for the conversion of fashion and technology. 


The backdrop of the display featured 4 luminous textile panels used to stream dynamic content as related to the S63 AMG Coupe, to create a truly vivid experience. This unique booth was designed by VP+C Partners and built by Dimensional Communications Inc.    

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    In celebration of the all-new S63 AMG Coupe, Mercedes-Benz partnered with fashion-tech pioneer CuteCircuit to showcase the intersection of fashion, luxury and technology. This season’s Mercedes-Benz display in the main lobby of Mercedes-Benz Fashion Week was fashioning the road to the future and providing a visual platform for the conversion of fashion and technology.  The backdrop of the display featured 4 luminous textile panels used to stream dynamic content as related to...

    Project details
    • Year 2014
    • Work started in 2014
    • Work finished in 2014
    • Client Mercedes-Benz
    • Contractor VP+C Partners
    • Status Completed works
    • Type Exhibition Design / Lighting Design
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