MAX MARA TEMPORARY STORE, OLD BOND STREET | Andrea Tognon

SEMI-FINISED MATERIALS London / United Kingdom / 2014

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2 Love 1,540 Visits Published

The aim of this project is to make a new architecture without changing anything of the existing one.


We covered the space spreading a thin material everywhere, giving a new texture: so to leave everything as it is, but in the meantime to change totally the perception and the identity of the space itself, in an idea of transition.


We worked with semi-finished materials, using them in an in-between stage: foam without a real covering, unpainted and uncovered flocage…


On top touches of stones, fur, brass, electric colored aluminum, laying in the space, as texting a palette in a mock up.


A strong yellow light, like in a construction site's digging gallery, will link visually the three floors.


… to suggest that something inside Max Mara is happening…

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    The aim of this project is to make a new architecture without changing anything of the existing one. We covered the space spreading a thin material everywhere, giving a new texture: so to leave everything as it is, but in the meantime to change totally the perception and the identity of the space itself, in an idea of transition. We worked with semi-finished materials, using them in an in-between stage: foam without a real covering, unpainted and uncovered flocage… On top touches of...

    Project details
    • Year 2014
    • Work started in 2014
    • Work finished in 2014
    • Client Max Mara
    • Contractor Fiera Contract
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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    Lovers 2 users