Showroom Zucchetti.Kos | Palomba Serafini Associati

The Zucchetti. Kos group has opened its first dedicated showroom in Milan in the heart of the lively Porta Romana district, with a total floor area of approximately 200 m2 and five shop windows facing onto the street.

Milan, the global capital of design, is a cornerstone of creativity, an economic, financial and commercial stronghold and a hub for communication and trade with markets all over the world, and the city has asked somewhere to host Zucchetti. Kos’ collections for some time. This new, prestigious space is a step towards the company's aim of increasing the visibility of its products, and the primary focus is on providing a major reference point for those who are already supporters of the brand - architects, interior designers or private customers - a place where they can view products live or show them to their clients.

The company is in a strong position following years of sustained growth, and it is now starting to implement a major development plan, showing real initiative and determination. The firm has come to realise that, in addition to communication, it can use distribution as the main channel to convey its brand identity and consolidate its rapid development. The new Milanese showroom plays the leading role in this project - the company intends to use it to impart both its technical expertise and its definition of wellness to visitors. The aim is to recreate an atmosphere that reflects the Group's philosophy, combining innovation, design and quality. These three aspects have always been the mainstay of the company and have played an essential part in its history.
 

Ludovica+Roberto Palomba's project features a vast exhibition area dedicated to both professionals and private customers, with a product range that offers complete bathroom, wellness and outdoor solutions, aimed at different tastes and lifestyles, as well as different requirements in terms of space. Alongside iconic pieces such as the Morphing bath tub and the Lab03 basin, space is set aside for the collections of taps that are now considered classics, such as Savoy and Agorà, as well as the company's new creations dedicated to outdoor wellness, including the mini shower pavilion Wazebo, which has already acquired cult status, and the elegant Quadrat minipool.      

The design of the space, decorated in a play of neutral tones, is based on the concept of recreating several elegant and welcoming set designs. These provide a backdrop for the products and allow the formal qualities of the products to shine, enhancing their characteristics. Aesthetics are paired with functionality, and conceptual ideas go hand in hand with reality. The aim is to contextualise the products and offer an immediate view of how they are used, proposing solutions that can be replicated within private homes or in contract situations, and at the same time conveying the coherence that underlies the Group's entire product range, offering everything one needs for a complete bathroom.