Two Two Six, Hollywood Road

Hong Kong / Hong Kong / 2010

48
48 Love 20,794 Visits Published

Over the past two decades, mega developments with large podiums have sucked away much of the street level sociability into monotonous air conditioned environments.This project is an antithesis to the typical Hong Kong property development approach. It provides an opportunity for the residents to discover the street, without destroying the charm of this precinct. Its visible inhabitation maintains a sense of life on this corner of Hollywood Road.


Two Two Six targets the well travelled and internationally exposed individuals between the ages of 30 and 45. These buyers are likely to be users (rather than investors).


This is the first attempt by any Hong Kong developer to introduce a high-end residential product to the area. The building exterior should exude sophisticated refinement and taste while providing esteemed residences with discretion.


This is a unique opportunity, redefining luxury living in Hong Kong. Instead of focusing on shiny surfaces and opulence on the cosmetic level which is a very common marketing tactic amongst local developers, this project attempts to create luxury through sophisticated simplicity and respect for the context.


It is design that puts the human experience at the core.


Two Two Six development sold out in weeks, one person buying two apartments in one day, saying it was ‘love at first sight’.

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    Over the past two decades, mega developments with large podiums have sucked away much of the street level sociability into monotonous air conditioned environments.This project is an antithesis to the typical Hong Kong property development approach. It provides an opportunity for the residents to discover the street, without destroying the charm of this precinct. Its visible inhabitation maintains a sense of life on this corner of Hollywood Road. Two Two Six targets the well travelled and...

    Project details
    • Year 2010
    • Work finished in 2010
    • Client Blake’s Advisors
    • Status Completed works
    • Type Apartments
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    Lovers 48 users