Opening Ceremony | Max Lamb

Opening Ceremony has opened its newest location, Opening Ceremony Shoreditch at Ace Hotel London, continuing its ongoing collaboration with Atelier Ace. Opening Ceremony’s presence in East London marks the first international multi-brand retailer to enter the neighborhood.
Opening Ceremony invited acclaimed British designer Max Lamb to create the interior concept for the shop. Its distinctive layout was the starting point for the design concept resulting in a unique space where floating rails contrast the existence of raw heavy objects. Using his modern craftsmanship approach, Max has created a bespoke concept for the jewel box space punctuated by a centrepiece table cut out of natural rock. A white latex curtain encircling the shop provides a striking contrast backdrop.