Republic of Fritz Hansen Store | BDP

Republic of Fritz Hansen™, the world's most revered Danish furniture design company, is joining forces with Skandium, London's much-loved Scandinavian design emporium, to create London's most exciting and dynamic contemporary design destination right in the heart of Fitzrovia's design district. It will play host to some of the most premium Scandinavian design brands, with furniture by Fritz Hansen complemented with a specially curated collection of the best interior accessories by such brands as Iittala, Georg Jensen and Louis Poulsen.

The collaboration represents Republic of Fritz Hansen's first UK store, while also being the furniture company's flagship headquarters. Throughout its near 140-year history, Fritz Hansen has produced
a rich portfolio of furniture classics – thanks to a series of collaborations with visionary designers and architects, including Arne Jacobsen, Verner Panton, Hans J. Wegner, Poul Kjærholm and, most
recently, Jaime Hayón, who designed the new FAVN™ sofa to be launched at the store in September 2011. Many of the company's furniture designs are instantly recognisable, such as Arne Jacobsen’s Egg™ and Swan™ chairs – due to their celebrated sculptural forms.

Jan Vejsholt, Fritz Hansen's Vice President for the UK and Ireland comments: “We are delighted to be entering into a partnership with Skandium to open the first Republic of Fritz Hansen Store in the
UK. We see enormous potential for Scandinavian design in one of the world’s most creative and design led cities. Our shared appreciation for quality design makes the Skandium and Fritz Hansen
partnership the perfect combination for creating a successful Scandinavian retail experience."

Skandium is London's foremost retailer and contract dealer of modern Scandinavian furniture and design, lighting, kitchenware, and glassware for the home and office. Founded in 1999 by London's Scandinavian design 'It' couple, Chrystina Schmidt and Magnus Englund, the pair are purveyors of what has become known as "Scandinavian style" which has come to embrace everything from plywood chairs and distinctive glassware to open-plan living spaces.

"The partnership with the Republic of Fritz Hansen is a great step in our ambition to become the world's leading retailer of Scandinavian design," says Magnus Englund, Managing Director of Skandium. "Fritz Hansen's iconic designs combined with our proven retail experience in giving customers a wide product choice, served by knowledgeable staff in a well presented environment is a winning formula," he concludes.
The Republic of Fritz Hansen store makes a welcome and timely addition to London's design retail community and is set to be a veritable haven of Scandinavian cool, housing the dream combination of both design brands under one roof. The store's interior design and layout will exemplify Scandinavian design, with clean, simple lines and natural materials.

Skandium will be sourcing exclusive pieces and hand picked collections that will, for a period of time, only be available for sale at the Republic of Fritz Hansen store. This includes a comprehensive glassware showcase, vintage and contemporary Danish accessories, and a discerning range of cookware and inspirational lifestyle books.

Housed in a magnificent duplex space in a period building, the store commands a prominent position, cornering Margaret Street and Great Titchfield Street. Large, double-volume windows flank both streets which will be filled with enticing room set displays showcasing the very best and latest Fritz Hansen furniture and Scandinavian products. The store aims to be London's leading design pitt stop where buyers, interior designers, architects, stylists, journalists and design fans can meet, source the latest Scandinavian design offerings and be inspired.