Archizoom | Federico Babina

As with a zoom lens of a camera I approached some architectural works in order to depict a detail
or some small elements.
Focusing on a component to talk about the whole. Outline an architecture through a narrow
viewpoint that turns it into a movie poster that shows the author and his work.
As in a cinematic close‐up that allows you to emphasize what is off‐field frame.
These images represent 23 small pieces that build what is not seen. The idea came seeing an
image of an actor’s eyes. This shooting range is sometimes more powerful than a face or a whole
body, and it is able to tell intense emotions and allows us to recognize the protagonist. I wanted to
do the same with some emblematic architectural works. Approaching them with a zoom of the
imagination to depict only certain parts of a building which are, however, able to tell much about
the aesthetics of the author.
The importance of the poster for a movie, is that it is a key visual element, which informs and
seduces us through various codes, signs and symbols that reflect the content and the basic aspects
of the film. In this way, the intent of these posters is to attract attention and serve as a stimulus to
be able to imagine and enjoy architecture. The posters should not be explicit but only suggestive
and insinuating. They must have the ability to convey the essence through a single static image
that allows the imagination to give it movement and action.