The new interiors for the Dutch coffee chain Coffeecompany are part of an overall rebranding exercise, executed by a team of creatives of different disciplines: The Garnison Group. Jeroen Vester, creative director of ninetynine is responsible for the interiors.
Coffeecompany Oosterdok is the first location realised in the new design. The black frame on the back wall is one of the main elements of the new design. The frame itself will be used in all locations. By varying the application, each location can position itself in its own way while safeguarding the brand’s identity and recognisability. Four separate counters have been placed in front of the frame: 1. register and food, 2. the espresso counter, 3. distribution counter, and 4. the brew bar. The individual elements clearly indicate which activities are performed where, while the setup invites customers to see the work being performed. Each counter stands on a concrete base, with the tops varying for the different use: the register counter top is made of natural oak, the espresso counter top is made out of white tiles with an integrated milk rinser, the distribution counter is tiled with black tiles and the brew bar is made of natural oak with stainless steel details and an insert of Belgian freestone.
In the back of the space, there are two long tables that normally function as a communal table. During events, they can be transformed into a cupping table by sliding out the table tops. The tiled alcove in the back features a sink, uberboiler and ditting grinder to support the cuppings.
The seating area in the front features a long bench along the untreated concrete wall, made of Polish pine wood and free standing seating blocks - Polish pine wood as well - and some “Made in the Workshop” chairs, designed by Piet Hein Eek. The area is covered with a cluster of black pendant lights on varying heights. A floating pine wood panel in front of the concrete wall marks an area for posters of local events.
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