Japan Pavilion at Expo Milano 2015 | JETRO Japan External Trade Organization

Harmonious Diversity Milan / Italy / 2015

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As Japanese, we eat rice as a staple food, utilize umami and fermentation techniques in our cooking, and enjoy a variety of “foods” such as fish, shellfish, and vegetables. All of them are thanks to our diversified agriculture, forestry, and fisheries that operate in harmony with nature. We have also created a rich food culture that respects the wisdom of nature, while also reflecting our highly skilled traditional craftwork and craftsmanship in our tableware, cooking utensils, and eating spaces. Diverse food initiatives are now underway in our agriculture, forestry, and fisheries. There is a variety of wisdom and skills that can be found in Japanese food and food culture. The “diversity” cultivated in Japan is a great potential for contribution to global issues in relation to the expo’s theme, such as food security.

Main Message: “Japan’s various efforts in the field of agriculture, forestry and fisheries as well as food, and its various knowledge and skills that are found throughout “Japanese food” and “Japanese food culture” will contribute to the solution to issues common to all humankind and cultivate approaches toward a diverse and sustainable society of coexistence in the future.”

Sub-message: “The Japanese values of itadakimasu (expression of gratitude before starting a meal), gochisousama (expression of gratitude after finishing a meal), mottainai (don’t be wasteful) and osusowake (a sense of sharing) will save the world.”
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    As Japanese, we eat rice as a staple food, utilize umami and fermentation techniques in our cooking, and enjoy a variety of “foods” such as fish, shellfish, and vegetables. All of them are thanks to our diversified agriculture, forestry, and fisheries that operate in harmony with nature. We have also created a rich food culture that respects the wisdom of nature, while also reflecting our highly skilled traditional craftwork and craftsmanship in our tableware, cooking utensils, and eating...

    Project details
    • Year 2015
    • Work started in 2014
    • Work finished in 2015
    • Status Current works
    • Type Pavilions
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