SHOWROOM WHIRLPOOL | Eva Kubíčková

The new showroom is the largest store presentation of this brand in the Czech Republic. It occupies an area of 100 square meters and there are more than 80 pieces of built-in and freestanding appliances from Whirlpool Corporation. Such large retail space was created by integration of the three existing rooms. The emphasis was put on good orientation of the buyers in the store. The store is very well arranged from the main entrance. The division to the three parts is evident from the color solution of each zone and the elevation structure of these spaces. Middle and rear part are elevated relative to baseline and they are connected with ramp, which solved the original floor height difference. In the central part is reduced ceiling. The ceiling follows the prasterboard partitions, which are used mainly for built-in appliances. This is an interesting passage and customers can see products and another shape of the space. The first zone coincides with the colors of the third zone. In these parts is used a medium shade of gray painting. The white freestanding appliances show to good advantage and gray color corresponds with silver and black tones that the appliances abound. This monochromatic color scheme complements the white wallpaper with gray and silver names of world famous towns. This refers to well-known Whirlpool brand. The middle part is turn in to white color. It is used on the walls, the ceiling and the furniture too. It induces a feeling of cleanliness presented by kitchen appliances. That is way the central zone of the store is designed as a kitchen with freestanding island for hobs, hood and shelves for small kitchen appliances. The freestanding refrigerator Side-by-Side is in niche. Some of the built-in kitchen cabinets are used as storage space for catalogs and other printed materials needed for presentation of products. As a counterpoint to the kitchen area are niches for built-in appliances. They are presented as other kitchen sets: microwaves, ovens, hobs and dishwashers. The dominant of the rear zone is counter and wall with a company logo. Every customer can use the computer for on-line orders or information about appliances. Also a comfortable seating for waiting customers is important part of interior. The same floor, colors and wallpaper are in all zones of the store. The all zones are connected this way and the space is not fragmented.