New York Burger | Isabel López Vilalta

The good understanding between client and designer has led to the implementation of this new proposal in the very heart of Paseo de la Castellana, where there are found the most emblematic main business centers of Madrid. One of the secrets of designing restaurants is customer experience, and this makes it their third Burger restaurant in the capital. Understanding its business is the first factor to be taken into account before starting a project. Inspiration comes from images that take us to the city of skyscrapers; glass façades, neon lights, industrial style furniture and the current version of New York diners. An adventure allows it to soak itself in some characteristic aspects of this cosmopolitan city. The city that never sleeps leads us to create warm lighting full of contrasts. In the center of the space is a long passageway, from the ceiling of which hang the main feature; delicate and ethereal large handmade lamps. This effect of extending the space ensures that the perception and journey are much more pleasant. Following the excellence of the raw material of their products, noble materials have been used; from solid wood to natural leather and glass of different textures. The integration of these materials, treated surfaces and new finishes, as well as equipment that combines both classical and avant-garde, are key to maintaining the essence of this restaurant which has been adapted, however, to new trends. This new proposal has served as an ideal container to maximize a business model and a particular style of cooking. The pursuit of originality and, above all, differentiation has proved to be the way in designing a unique space with personality. A place where you can enjoy a real American-style hamburger in the heart of Madrid is the new image.