Floating Forest

On entering Cassina’s stand at the Salone del Mobile in Rho Fiera, a sense of wellbeing immediately overcomes the visitor creating an intrinsic balance between man, nature, comfort and the home. How the outside influences the inside The Japanese architect Sou Fujimoto, creator of the Serpentine Gallery Pavilion 2013 and winner of the Golden Lion Award for his participation at the Japan Pavilion at the La Biennale di Venezia in 2012, has designed for Cassina a concept which brings an external landscape into the interior world of Cassina. External influences stimulate creativity and production: this is a notion that Cassina has always sustained. In fact the brand has always been open to working closely with the most talented designers, architects and experts, never building barriers to protect itself from outside influences. The impact of Fujimoto’s floating forest therefore instantaneously emphasizes this clear association between Cassina and its relationship with the outside world whilst at the same time recalling the brand’s long held heritage in carpentry workmanship, making it the perfect backdrop for its new collection. A primitive future where architecture is shaped by nature In an encounter between the archetypal house and the image of tomorrow’s living space our stereotypical idea of the house is contaminated. By imagining the future, Fujimoto rediscovers our natural origins : walls and ceilings fade away and are replaced by weightless trees which seem to float through the Cassina stand in timeless harmony . Following the natural path of evolution, Cassina’s strong production values and traditions are projected towards the future in a home environment where design and innovation are intensified by a natural setting. Numerous mirrors suspended from above reflect and multiply this natural forest setting to infinity, creating volume and at the same time space, with endless possibilities. The various living environments are divided by transparent separations which define yet connect the space and, like the typical Ancient Roman home, each room leads towards a large central area which acts as the core, where one can meet, exchange ideas and contemplate on the new Cassina Collection on display.