f/21 the event

Project for a photographic contest and in-store B&B Italia event. Milan / Italy

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f/21 is an event for B&B Italia with the aim to communicate the brand to a new younger target and to underline the strong connection between it and contemporary art and culture. The event is a platform composed by a photographic contest, whose 7 finalists will be the protagonists of the in-store event, i.e. a week photo shooting in which design products and visitors will be models in order to visualize the soul of B&B products. The third and last part of the event is the personal exhibition of the winner between the 7 finalist that will reach the B&B store all over Europe. The logo design is strictly connected with photography and the diaphragm of course, but it reports a nonexistent value that indicates the famous weight of the soul, that’s why the claim of the event says “We’ll show you our soul”.
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    f/21 is an event for B&B Italia with the aim to communicate the brand to a new younger target and to underline the strong connection between it and contemporary art and culture. The event is a platform composed by a photographic contest, whose 7 finalists will be the protagonists of the in-store event, i.e. a week photo shooting in which design products and visitors will be models in order to visualize the soul of B&B products. The third and last part of the event is the personal exhibition of...

    Project details
    • Status Completed works
    • Type Exhibition Design / Custom Furniture / Graphic Design / Advertising / Photography
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