Analog Folk | Design Haus Liberty

Converting a 10,000sq. ft advertising agency called Analog Folk in Shoreditch was one of DH Liberty’s first projects. Design Haus Liberty took on the task of injecting sculptural modernism into a traditional London Building. The design at DH Liberty opened up the building into a large, industrial loft-like working space. Adding in a Mezzanine floor to enhance the space int he building, a new staircase and adding a glazed facade to add character.

The Analog Folk advertising agency hoped to incorporate their company ethos throughout DH Liberty’s designs. Analog Folk’s goal was to build an advertising agency that captures traditional methods people receive information but also taps in to new digital information technologies. Design Haus Liberty defined the goal architecturally by using reclaimed "found" objects and giving them a new life in the Analog Folk office. Bespoke items included a scaffolding library with telephone booths concealed inside and reclaimed doors digitally water jet cut. Using recycled bottles and digital applications such as scripting and 3d computer programs, DH Liberty injected old bottles into a tremendous work of chandelier lighting.