Adidas Stan Smith pop-up store

Design and technology - The store is a scale replica of an adidas Stan Smith shoebox, measuring 13.5x7.5m - The interior features a custom built wall of 120 Stan Smith shoes forming an installation - A custom designed shoebox label informs visitors about opening hours, the adidas UK Stan Smith website, and details of the box itself as if it housed a pair of shoes - Technology and interactive experiences have been woven into the space, from an interactive floor, digital ‘Stan Yourself’ station and a 3D printing installation to cashless transactions and guest WiFi Digital interactive floor - Customers are immersed into a digital experience in a darkened room upon entering the space - An interactive floor lets customers control a 3D-effect digital graphic as they walk through the entrance of the shoebox 3D-printed lace locks - In a sports brand first, adidas makes innovative use of 3D-printing in the form of lace locks available to customers at the pop-up space - Using 3D Systems technology, customers can view an installation consisting of twelve ‘Cube’ printers operating live in the store ‘Stan Yourself’ gallery - Coinciding with the re-launch of Stan Smith, adidas is developing a ‘Stan Yourself’ app for iPhone and Android - The software can be previewed in the pop-up on mobile devices; allowing users to take a photo of themselves, it creates a portrait similar to that of Stan Smith featured on the adidas shoe - Through a function exclusive to the pop-up, users will receive stickers with their own portrait and signature - Stickers can be placed on a dedicated display wall, forming a collaborative ‘Stan Yourself’ gallery in the space Launch event - Adidas will host an event on 15 January in the pop-up store in celebration of the launch - Guests will sample a menu including fried chicken snack portions and green juices Creation - To create the eye-catching pop-up for the UK re-launch of Stan Smith, adidas has partnered with innovate7, a London-based company specialised in brand building through the lens of technology and disruption, founded by Justin Cooke