#tuiteratura | Marko Brajovic

#Tuiteratura (Installation)
SESC Santo Amaro, São Paulo, Brazil, 2013 
About the Installation:
 Designing the environment for the installation with the theme "#Tuiteratura" required that we think about the space in a hybrid way that combines virtual and concrete realities, and the dematerialization of built space soon became inevitable. The concept of this installation draws from an approach where people, literature and time come together in a unique and powerful gesture, creating a multisensory experience for visitors.

 The content is presented "in" and "through" the body itself, incorporating human participation and demonstrating that the act of writing, independent of its environment, can only be accomplished through human interaction. Sound, light, words, body and image transmit and receive content in a composite generated in #Tuiteratura.

 A screen 3 meters high and 16 meters long crosses the dark environment, and transforms it into an immersive, interactive digital cave. The visuals created by Polish artist Tomek Sadurski suggest a numerical ecosystem with unpredictable behavior, which is inhabited by creatures formed by moving characters. These characters react to people, creating a hybrid environment in which the analog and digital worlds complement each other and expand the notion of reality. The soundscape created by Rodrigo Berg extends this collaborative experience in real time.

 Kinetic sensors capture the presence of visitors and reflect their silhouettes in electronic shadows on the interactive screen. Divided into four stages, this screen displays content selected by curator Giselle Zamboni. At first the visitor comes into contact with the poetry of iconic Brazilian and Portuguese authors transposed into Twitter feeds. In the next stage, the verse of significant twitters users is re-created within the visitor’s shadow. In the third stage, the interactive screen displays poems composed in real time at the #Tuiteratura installation, transforming their shadow into a dance of poetry. Finally, at the end of the long screen, a circular keyboard interface allows the visitor to create their own poetry with their body’s movement and add it to the installation.

In front of the large interactive screen, visitors find a waveform bench with tactile tweets printed in braille on it. This bench was created to extend the literary experience to the visually impaired. Sensors recognize the presence of seated visitors and send them unidirectional, sonic tweets. 

 The #Tuiteratura installation took place at SESC Santo Amaro, which is on the edge of the city of São Paulo and outside the recognized gallery circuit. This area, which lacks economic and cultural resources, gave this interactive electronic experience an even stronger sensory impact and reinforced its democratic appeal. Reflection on the effects that new digital technologies have on our everyday lives was more heightened among this population that is often excluded from such experiences and discussions, while the installation also invigorated the literary works themselves and their impact.

 CREDITS Location: Espaço das Artes, SESC Santo Amaro, São Paulo, Brazil
Dates: May 26, 2013 to August 2, 2013 
Photos Victor Affaro 

Video Marcos Cimardi (Camera Work) Rodrigo Berg (Editing, Effects and Sound Design) 

Curator Giselle Zamboni
 Curator’s Assistant Reni Adriano 

SESC Staff 
Monica Calmon (Project Coordination) 
Alexandre Caversan Simonelli (Programming Coordination) Ricardo Martins (Communication Coordination) 
Ana Luiza Souza Correia (Food Services) 
Marcelo Alberini (General Services) 
Fabiano Mendes (Technical Maintenance)
 Vanessa Zago (Administration) 

Instalation Design
 Estudio Guto Requena and Atelier Marko Brajovic (General Creative Direction) Architect Carmela Rocha and architect Beatriz Falleiros (Coordination)

 Art Direction Estudio Guto Requena, Atelier Marko Brajovic and Tomek Sadurski

 Interactive Graphic Design Tomek Sadurski and Rodrigo Berg

 Interactive Engineering 
 Emotique 
Álvaro Uña e Juan Coll (Director) Martin Freixas, Pau Vivancos, Marcos Figueruelo, Jordi Costas, Arthur Fung Sang, Ariel Bustamante, Daniele Freixas (Team) 
Sound Design
Rodrigo Berg and Renata Roman

 Exhibition Installation
 Entre Marketing e Cultura 
Regina Rosa (Coordination), Flavia Godoy(Assistant), Celeste Bartoletti (Administration) 

Diagramming 
Kaminari Comunicação - Ana Lucas 

Press Coordination 
Baobá Comunicação, Cultura e Conteúdo

 Educational Services 
Zebra5 
Alberto Tembo (Coordination), Tatiana Arantes e Igor Ferreira Pires (Supervision), Ana Paula Souza Santos, Conrado de Sousa Santos, Gemma Patrizia Maecellaro, Natan Clisma Barbosa da Silva, Renata da Rocha Britto, Rivaldo Santos Soares, Suelen Santana Silva, Tatiane Pereira, Thais Moraes Bezerra e Vinicius Ferrari Lombardi (Educators)