Hard Rock Hotel

Palm Springs / United States / 2014

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The hotel has 163 rooms and suites, a restaurant, "Rock Shop", "Rock Spa", lobby bar and a nightclub. The spa opens next month and the nightclub is slated for fall 2014. The original hotel was built in the late 70's and came complete with a sunken living room in the lobby…score. In keeping with the vibe of Palm Springs and mindful of the Coachella music and art festival, we sought to create a Hard Rock Hotel experience that dovetailed with those two dynamics. To that end we selected memorabilia from younger artists as well as odd items from more established acts, hence the “Fun” sign from the band Fun. We also had the pleasure of being able to bring in some of our favorite artists to collaborate with us. In addition the Hard Rock Hotel Palm Springs has partnered with Golden Voice, the producers of the nearby Cochella Valley Music and Arts Festival, to host a series of events and pool parties during the festival season. The Cochella festival is the most popular outdoor music festival in the U.S. and has served as a source of inspiration for the festival imagery seen throughout the hotel. Collaborating artists- Benoit Maubrey, Germany We worked with Benoit Malbrauy to create the sound sculpture "Open Cube" of recycled speakers in the lobby . Benoit and his teamwired up 500 vintage speakers to interact with blue tooth, phone and dj inputs. Timorous Beasties, Glascow. We utilized patterns developed by this UK graphic powerhouse for the wall coverings and carpets. Mr. Brainwash, Los Angeles Thierry Guetta, AKA Mister Brainwash, known to most from the Bansky film "Exit through the Gift Shop" provided our entrance art as well as pieces located throughout. Paige Parsons, S.F. Bay Area Paige is a northern california photographer who specializes in indie festival photography. Her photos are featured in our Stair Gallery. Jona Cerwinske, Miami Jona came to our attention when we saw his hand drawn calligraphic sharpie treatment of a Lamborghini Gallardo. Jonas hand drawn calligraphic graffiti was used in the lobby, restaurant and pool.
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    The hotel has 163 rooms and suites, a restaurant, "Rock Shop", "Rock Spa", lobby bar and a nightclub. The spa opens next month and the nightclub is slated for fall 2014. The original hotel was built in the late 70's and came complete with a sunken living room in the lobby…score. In keeping with the vibe of Palm Springs and mindful of the Coachella music and art festival, we sought to create a Hard Rock Hotel experience that dovetailed with those two dynamics. To that end we selected...

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