Ace Hotel London Shoreditch | Atelier Ace

Ace Hotel worked with London-based architecture and interior design firm Universal Design Studio to design exteriors and interiors, including 258 guest rooms, an 1,800 square foot seventh floor event space, a 2,700 square foot restaurant, Hoi Polloi, and a 3,900 square foot lounge and reception area comprised of retail units, a bar, café and art gallery. Our approach was to tune in to the authentic voice of Shoreditch, to engage local artists, craftspersons and builders to foster a sense of place at home with its surroundings, a place that is of London and for London. Known for their distinctive design aesthetic, recognizable for its simplicity and clever use of material details, and a bespoke approach to each client, Universal Design Studio was a natural choice to help translate the Ace ethos into a London vernacular. Both exterior and interior design focus on traditional craftsmanship, embedding the space within the historic context and material heritage of Shoreditch. Material choices are informed by East London's longstanding role as a center for the performing arts, as well as a historic home to skilled trades like shoemaking, furniture making, rope making, ship building and silk weaving. Restaurant Concept At Hoi Polloi, Universal and Atelier Ace worked with the Hoi Polloi team to create an English modernist brasserie inspired by mid twentieth century European bistros. Stepping in from bustling Shoreditch High Street, Hattie Fox's That Flower Shop is a floral interlude before discovering the restaurant. On entering Hoi Polloi, guests encounter an informal bar area made up of a series of banquette booths. The high-ceilinged space accommodates a variety of paces — fast-moving and leisurely. Moving into the main dining space, soft banquette seating creates a range of areas focused around a central seating section. A sense of spontaneity fosters the feeling of 'an occasion,' somewhere for everyday, yet special every time. It's a dynamic space, as ideal for daytimes spent working on a laptop as it is for evening drinks or supper. Design details include a complex palette of materials like fluted timber-paneled walls with horizontally mirrored panels to create further depth. The bar is wrapped with natural stone while banquettes are finished in leather. Flecked linoleum tabletops contrast with stone surfaces, while Douglas Fir-paneled banquettes standout against warm Iroko timber wall panels. Hexagonal timber flooring in the bar area shifts to encaustic ceramic tiles in the dining room. Polished brass light fixtures sit on low walls behind banquette seating and custom pendant lights by Philippe Malouin light the main dining space. Ercol Love Seats and classic Butterfly chairs echo classic British dining rooms. Guest Rooms The approach to the guest rooms was to think of them as a friend's Shoreditch apartment, a collection of furniture and objects acquired over time, each with stories and memories attached. Each guest finds a curated shelf with a distinct identity and experience of place — useful crafted elements (maps, sketch pads) from local makers, records, books, a pin-up cork board and found curiosities. This magnetic shelf by T Nevill & Co. can be changed or added to by guests during their visit. A utilitarian color palette on the walls of the rooms creates a modest shell, a low-key canvas for simple but considered bespoke elements like folding metal display shelving, matte-finish oak bed platforms and expansive daybeds with reverse-denim upholstery. The full-width daybed encourages social interaction and a round table replaces the standard hotel room desk with something more domestic and multi-functional. The mixture of matte-finish solid White European oak, black powdercoated metal and fabrics add texture in consonance with the cool, pared-back approach throughout, to allow for curated objects to stand out. Custom tile patterns, mirror-faced bathtubs and 'exterior' light fittings in bathrooms are complementary patterns against a monochrome palette. Lovage Lovage is a seasonal farm-to-street take away juice kitchen, based on the idea that wellness comes from nature. The menu content will change seasonally and the interior walls will transition accordingly from white washed spruce to dark, charred cedar panels. The reversible panels are hung from raw breeze block walls with blackened steel barnyard ironmongery, a material gesture inspired by unfussy, rural Japanese kitchens and traditional village apothecaries. Other notes include cast bronze light fixtures and a Noren curtain made of vintage boro fabric, contrasted with stainless steel work surfaces and a floor made of black hexagonal encaustic tiles. Signage and graphics are screenprinted on plywood. The warm, earthen atmosphere, set against a clean, utilitarian space complements the objective of providing natural, holistic sustenance in the midst of travel and work.