[MAD] SKYLINE games installation

Madrid / Spain / 2013

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Architectural Installation inside User Guide Exhibition, curated by Negocios Raros Skyline iconicity is most frequently used as an easily recognizable motif suitable to decorate t-shirts or souvenirs, a novelty to lure some unprepared tourists fed up with Cibeles and statues. John McHale was quite clear when he stated that millions of copies of Parthenon reproduced in small scale and sold all over the world were much more important than the original historical building in itself. It’s all just urban marketing, cities losing their minds trying to own the biggest one… Madrid plays this game of urban identity definition through the image of very large buildings protruding above city skyline to be seen from far away. In spite of not being clearly recognizable from any outside location, Madrid not only shows off its traditional skyline, but also has increased it in recent years by the erection of for towers, a symbol of “the city that could have been better (but it wasn’t)”. However, skyline ability to represent the identity of a city is out of doubt, that’s why it is unavoidable to reinterpret it. [MAD] SKYLINE games proposes turning some representative buildings of Madrid Skyline into recreational-participatory facilities to fit out Centro Centro. It is a prototype for the activation of “public property” and the appropriation of Madrid identity by its citizens and visitors. Kio Towers turned into a double and simultaneous Ping-Pong “KIOPONG”, Picasso Tower as an active bench “PICASSHELVES”, Torrespaña building as a mini-golf hole “PIRUGOLF” or España building as nine slides “SPAINSLIDE”. A new skyline occupied by Madrilenians having fun… [MAD] SKYLINE games. [ESP] El Skyline suele ser un icono más para decorar camisetas y suvenires a la caza de algún turista desprevenido cansado del oso y el madroño o La Cibeles. Ya lo dejó bastante claro John McHale al afirmar que eran mucho más importantes los millones de copias del Partenón que se vendían por el mundo que el propio edificio histórico en sí. Mercadotecnia urbana de ciudades que se desquician por ver quién lo tiene más grande… Madrid no escapa a este juego de definición de la identidad urbana a través de edificios que sobresalen de la silueta de la ciudad desde la lejanía. A pesar de no ser reconocible desde ningún punto exterior de la ciudad, Madrid no sólo luce orgullosa su “tradicional” skyline, sino que lo ha incrementado en los últimos años con cuatro torres, símbolo de lo que “podría haber sido pero no fue”. Sin embargo, esa capacidad identitaria de representación del Skyline es indudable y su reinterpretación inevitable. [MAD] SKYLINE games propone la reconversión de varios edificios representativos de esa silueta urbana de la ciudad en mobiliario lúdico participativo para equipar Centro Centro. Un prototipo de activación de “lo público” y apropiación de la identidad de Madrid. Las torres Kio convertidas en un doble Ping-Pong simultáneo “KIOPONG”, torre Picasso como banco activo “PICASSHELVES”, el edificio Torrespaña como un hoyo de minigolf “PIRUGOLF” o el edificio España como nueve toboganes “SPAINSLIDE”. Un nuevo skyline invadido por madrileños jugando… [MAD] SKYLINE games.
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    Architectural Installation inside User Guide Exhibition, curated by Negocios Raros Skyline iconicity is most frequently used as an easily recognizable motif suitable to decorate t-shirts or souvenirs, a novelty to lure some unprepared tourists fed up with Cibeles and statues. John McHale was quite clear when he stated that millions of copies of Parthenon reproduced in small scale and sold all over the world were much more important than the original historical building in itself. It’s all...

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