Loro Piana Shop

Loro Piana is an Italian company in the field of fashion that offers complete lines of clothing, accessories and fabrics. Loro Piana was founded in 1924 by Eng. Pietro Loro Piana and has a 6-generation experience in manufacturing high-end textiles. In lighting this shop, as all the other Loro Piana shops all over the world, the purpose was that of transforming the commercial area in a carefully arranged scenography of the art of selling, where the customer is spectator and actor in a “sensorial interaction” between the seller and the product. Retail lighting causes a real and proper involvement for the customer in a perceptive interaction, made of harmonies of light and colours. Only in this way the shop will convey, through “communicative signs”, a message that will be easily decoded by the user who will consider the place as a mirror of its world, languages, and desires.