Saatchi & Saatchi agency

Moscow / Russian Federation / 2009

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2 Love 1,323 Visits Published
Noble estate of the 1830's in the center of Moscow harbors well-known international advertising agency SAATCHI & SAATCHI Building is a historical monument. In Soviet times, when the house was occupied by "Red Cross", original old interior has been lost. Wanting to preserve the spirit of tradition, the architects created a re - fragments of stucco, exposed brickwork. To create a sense novelty and freshness, using bright colors and modern materials. Stressing the dynamic space, in contrast inscribed in huge bright sculptural art objects. For example, instead of the traditional logo on the entrance desk Reception is solved in a huge red icon “&”. Slope of each other blue structures represent the place of secretaries. The partitions between the tables and shelves made of thick porous polycarbonate “LEXAN” (different color material shares space into different zones ); “LEXAN” also trimmed some of the walls and staircase to the mezzanine. The green design-object table, forming a meeting zone, has built-in light, plasma TV and speakers. Countertop is made from triplex glass. The original brickwork cleaned and painted in several layers, so that it looked like a can more texture . Without making changes to the original layout of the building-monument, the architects reviewed the later partitions and , where possible, have created open space. In the working zone of open space architects also used bold color.Large white lights-turbines are perceived as art objects. Dmitry Ovcharov, Boris Voskoboynikov, architectural studio NefaResearch: «We are already familiar with the agency Saatchi & Saatchi, we did representational of their previous office. Then it was part of ground floor office building, and now -stand-alone classic mansion. Unlike many colleagues from the world of advertising at Saatchi is no "brand-book" with clear principles of design space. We ourselves had to catch the atmosphere of the company and send it to the interior. Founder of the Agency- Charles Saatchi , man that shapes the world of contemporary art , so the problem was difficult. The concept noted in the head office: apparently, "the spirit of Saatchi" was saved . The architects said that working with such customer was interesting: the management and employees – are open and creative people , and decisions are taken fast without delay and lengthy negotiations.
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    Noble estate of the 1830's in the center of Moscow harbors well-known international advertising agency SAATCHI & SAATCHI Building is a historical monument. In Soviet times, when the house was occupied by "Red Cross", original old interior has been lost. Wanting to preserve the spirit of tradition, the architects created a re - fragments of stucco, exposed brickwork. To create a sense novelty and freshness, using bright colors and modern materials. Stressing the dynamic space, in contrast...

    Project details
    • Year 2009
    • Work finished in 2009
    • Status Completed works
    • Type Offices/studios / Recovery/Restoration of Historic Buildings
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