DIGITAL PRIMITIVE | Caterina Tiazzoldi Studio

The digital primitive event banana installation + parametric bookshelves is a curatorial project developed by Caterina Tiazzoldi and Eduardo Benamor Duarte as a critical analysis of contemporary design in NY. “They are Digital, because they are the first generation of New York designers and architects formed in a context characterized by digital modeling techniques and computer numeric control fabrication (CNC). They are Primitive because they have to respond to the limitations deriving from a city like New York.” The banana installation ironically uses a parametric application to organize the distribution of the bananas (number of bananas on each node). The Banana Installation was a self dismantling. Mature bananas where dismantled and piled on a corner of the installation. The choice of the banana in the installation has a double intention. On one hand its reminiscent of the idea of jungle-like quality of New York City, where digital primitive designers are located. The banana installation is also designed to be very playful and created an amusing reaction in the public. For people who have been walking for hours in the Salone, the view of the bananas created an immediate spontaneous reaction. A kind of relief from the intellectual tension created by processing and judging endless pieces of furniture. Credits : Team: L. Croce, L. Spano, C. Caramassi