Ta đi Ôtô | bureau A

Everything is dense in Hanoi, including the milk in your coffee. Everything is used. In unexpected ways “things” live different lives, they reincarnate continuously into new functions, passing from one life to another without a moment of respite. In Hanoi, this magic of creativity ends up in everyday life as opposed to art museums. The blue, a vertical Bia Hoi for Tadioto accompanies this creative movement. Conceived as a support for small pieces of lives, as an ephemeral house or as a vertical street food restaurant, it might deviate from its original yet wide function and become something else, an unexpected urban animal. A mini-concert hall? A poetry podium ? It probably just needs to circulate, to stroll around the busy streets of Hanoi and then it’ll decide by itself which disguise to adopt...