Camper Store Roma

Rome / Italy / 2011

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EN - Camper opens a new Together store in the heart of Rome, endowed with elegance and simplicity by the Bouroullec brothers. The shop is located in the Piazza di Spagna, one of the historic Italian capital’s bestknown and most popular squares. This latest creation is just as inviting and functional as the stores that Ronan and Erwan have designed for Camper in other cities, such as Paris and Copenhagen. “As in the first store in Paris, here we again find large quilted wall hangings that extend from the ceiling to the floor, creating an atmosphere of comfort. At certain points, the vertical cloth surface is broken by very basic structures, also in white, which create additional display space anchored directly to the wall. With all of this, we believe we have achieved a high degree of simplicity, a space populated only by the essential, the furnishings, the shoes and the softness of a cushioned ambiance.” RONAN & ERWAN BOUROULLEC The brothers’ claim to fame is the ease with which they turn out innovative ideas, and their style always manages to find elegance in simplicity. This is reflected in their unique concept of a store for Camper which debuted in Paris, where they used varying shades of red and textile combinations to create a space that exudes simplicity yet still manages to surprise and elicit singular sensations with one simple idea: the colour and the fabrics that partially cover the walls convey warmth, muffle sounds and lend a sense of depth. The Bouroullec brothers have worked with Camper since 2008, designing stores for the firm in Paris, Copenhagen and Rome in addition to the Dos Palillos Restaurant for the Casa Camper Hotel in Berlin in 2010. IT - Nel cuore di Roma, a Piazza di Spagna, una delle piazze più celebri e frequentate della storica capitale italiana, Camper inaugura un nuovo punto vendita Together firmato dai fratelli Bouroullec, nel segno dell’eleganza, della semplicità, dell’accoglienza e della funzionalità, segni distintivi riscontrabili anche nei negozi progettati da Ronan ed Erwan per conto di Camper in altre città quali Parigi e Copenhagen. “Come avviene nel punto vendita parigino, alle pareti troviamo nuovamente grandi tele imbottite, che dal soffitto scendono fino a terra per creare un’atmosfera accogliente. Talvolta, le tele sono trapassate da supporti estremamente semplici, anch’essi di color bianco, che danno vita a un altro spazio espositivo fissato direttamente alla parete. Riteniamo di aver raggiunto un elevato grado di semplicità, uno spazio abitato soltanto dall’essenziale, dai mobili, dalle scarpe e dalla morbidezza di un ambiente ovattato.” RONAN & ERWAN BOUROULLEC La collaborazione dei fratelli Bouroullec con Camper risale al 2008. Ai punti vendita di cui hanno curato, in seguito, il progetto per conto di Camper a Parigi, Copenhagen e Roma, si affianca il ristorante Dos Palillos ideato nel 2010 per l’Hotel Casa Camper a Berlino.
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    EN - Camper opens a new Together store in the heart of Rome, endowed with elegance and simplicity by the Bouroullec brothers. The shop is located in the Piazza di Spagna, one of the historic Italian capital’s bestknown and most popular squares. This latest creation is just as inviting and functional as the stores that Ronan and Erwan have designed for Camper in other cities, such as Paris and Copenhagen. “As in the first store in Paris, here we again find large quilted wall hangings that...

    Project details
    • Year 2011
    • Work finished in 2011
    • Status Completed works
    • Type Showrooms/Shops
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