Heineken, Korea | Han van der Stap
Seoul, headoffice Seoul / South Korea / 2012
2
The new premises of Heineken, Seoul head office are located at the 11th. floor of a newly completed building in Taechi-dong. Administration, management and marketing departments are organized around a central located social area where people can interact freely. Entrance and reception area are at the cross road between building elevators, office departments and common areas. All visitors and staff come and go through this space. On one side you will find the office area for formal and structured tasks. On the other side there is the informal more emotional space for social interaction and communication. It is here where people talk in the morning with a cup of coffee; where there are meetings and seminars; projections and demonstrations. All the learning, the excitements and fun is at the heart of the office. The dynamic of Heineken company lies in the exchange between the individual and group activities, between the social and the emotional. This is called the AGORA effect. Identity, motivation, innovation and creativity are stimulated through simple human interaction and communication. The colors and materials of the interior follow the texture and color of barley, clear and freshness of water and the green of nature.
Design period 3 months. Construction period 2 months.
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The new premises of Heineken, Seoul head office are located at the 11th. floor of a newly completed building in Taechi-dong. Administration, management and marketing departments are organized around a central located social area where people can interact freely. Entrance and reception area are at the cross road between building elevators, office departments and common areas. All visitors and staff come and go through this space. On one side you will find the office area for formal and...
- Year 2012
- Status Completed works
- Type Corporate Headquarters / Interior Design / Custom Furniture
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