Tele 2 Store Concept | Brigada

Zagreb / Croatia / 2011

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Our client wanted a new and successful store concept that is especially geared towards their main target group (Gen Y). A fluid shape was developed and implemented on modular display units that can be fitted in any of their stores, no matter the size. Special attention was taken in the positioning of in-store visual communication, and in guiding customers through different zones. With product boxes that market specific services, and value added service cards that clients can purchase and take with them, we reinvented the experience of shopping within the industry.


This new concept resulted in a double-digit increase in sales, a nearly doubled foot-flow in some locations, an increase in brand quality perception, and a reduction in procurement costs and construction time. The impact is clear: more than 40 new stores have been built so far.

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    Our client wanted a new and successful store concept that is especially geared towards their main target group (Gen Y). A fluid shape was developed and implemented on modular display units that can be fitted in any of their stores, no matter the size. Special attention was taken in the positioning of in-store visual communication, and in guiding customers through different zones. With product boxes that market specific services, and value added service cards that clients can purchase and take...

    Project details
    • Year 2011
    • Client Tele 2
    • Status Completed works
    • Type Showrooms/Shops / Interior Design / Custom Furniture / Product design
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